Search Engine Optimization (SEO)

Refers to any website work where the end result is seen by users of the website. This is in contrast to back end development, which is the underlying site infrastructure and code that isn’t seen by users of your site.

A phrase used in search engines that is often a long phrase and refers to a very specific search query.

Long tail keywords often don’t have high volume, but if you can create content for relevant long tail keywords that relate to your brand’s products and website, the traffic you get from these searches can be very valuable.

A meta description is an HTML tag for a web page that describes the page briefly, summarizing it. 

Meta descriptions are read by search engines and often displayed for users. For example, the brief description for web pages you see in Google results is often pulled directly from the page’s meta description.