Glossary
Long Tail Keyword
A phrase used in search engines that is often a long phrase and refers to a very specific search query.
Long tail keywords often don’t have high volume, but if you can create content for relevant long tail keywords that relate to your brand’s products and website, the traffic you get from these searches can be very valuable.
Related Terms
Glossary
Content Management System (CMS)
Refers to any software that helps to create and maintain content on a website. Popular content management systems include Wordpress, Hubspot and Drupal. Proprietary content management systems can also be created to a company’s personalized specifications.
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Glossary
Google Business (or Google My Business)
A business listing that appears in Google searches for your business. This listing can include several types of information, such as the business’s address, customer reviews, pictures, company description, phone number or other contact information, and ads or announcements about the company.
Having your Google Business page set up and regularly updating and maintaining it is an important step in making sure your company ranks for relevant searches.
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Glossary
Google Analytics
A free, browser-based software that allows users to link their website to the Google Analytics (GA) platform. The tool then gives users information about users and traffic to their website including, but not limited to, total visitors and visits, individual pages visited, what site users entered your website from, and demographic information on users such as age and geographic region.
The most recent version of Google Analytics is GA4, replacing the previous version, Universal Analytics. Having GA set up for your business is an easy and important step to gathering useful data on your website’s effectiveness.
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