Glossary
Marketing AI
Artificial Intelligence (AI) tools that are designed to aid in marketing efforts. ChatGPT is the most well-known of these in recent years, but hundreds of tools exist that, among other tasks, help to predict consumer behavior and improve ad quality for a specific audience.
Related Terms
Glossary
Return on Investment (ROI)
A calculation of the cost for an ad or marketing campaign, compared to the amount of trackable revenue it provided for the company. ROI is an important metric for many campaigns, because it relates directly to the profitability of an ad or project.
Sometimes revenue can’t be tracked precisely and attributed to an ad or campaign, though many digital ads are now able to provide this granular tracking to aid in business decisions.
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Glossary
e-Commerce
Any consumer good or service where the transaction takes place online. Some sites, such as Amazon, are almost exclusively dedicated to e-Commerce.
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Glossary
Web Hosting
Web Hosting is a service that supports and maintains a live website. For your website to go live, it needs to be hosted on one of these platforms.
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