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Pay Per Click advertising is a shorthand for any digital ad platform where you only pay for the number of times users click on your ad. This can be an effective way to ensure that you are not paying for exposure to audiences who won’t be interested in your product or service.

An example of PPC advertising would be a Google search ad.

The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.

Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.

Duplicate Content is much like it says, text or elements on the internet that are duplicated elsewhere. Duplicate content within your own website should be monitored and adjusted as needed. If the content is duplicated elsewhere on the internet, search engines will attempt to determine which is the original source, though it’s often best to try to avoid this issue when possible.