Glossary
Boutique Marketing Agency
Specialized marketing organization that generally works with smaller teams than larger agencies. The primary benefit of working with such an organization is that they create unique marketing plans catered to your organization and industry in ways that are more personalized than traditional agencies can often provide. Boutique agencies are generally less well-known, however, and due to their size maintain more limited client portfolios.
Related Terms
Glossary
Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQL) are those prospective customers that, through some action related to marketing efforts, are more likely than others to become a customer.
This can be tracked a number of ways, and is often related to users who take a specific action on a website that isn’t a full purchase, but indicates a strong interest in purchasing.
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Glossary
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, refers to myriad tactics and strategies to increase and maintain both individual web page rankings in search engines as well as the site’s ranking overall for specific keywords.
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Glossary
Accessibility
Accessibility as it refers to websites is the idea of ensuring those with disabilities can still interact with your website without significant restrictions.
There are numerous best practices to ensure accessibility, and they have evolved in recent years. Staying compliant with accessibility guidelines is both good for your potential user base and will aid your site’s rankings, since these considerations are starting to inform how algorithms view and rank sites.
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