API

Stands for Cascading Style Sheets and is utilized in website design. CSS is used to establish visual parameters for coded elements of a website that are written in other coding languages, such as HTML or XML. Stated more plainly, CSS primarily relates to how your website looks. Many of the layout and graphical elements on sites are designed using CSS parameters.

A/B Testing refers to controlled marketing experiments done to test different approaches to marketing campaigns. You’ll see it used most often in areas such as email marketing, with things like different headlines, or different offers. Or web design, where the copy and layout of a page will be tested in two different ways.

Within the experiment, you’ll split the audience who sees each, then monitor the results.

Using this method, you’re able to collect data on what approaches work best to get a desired outcome, such as email clicks, online purchases or newsletter subscriptions.

Infographics are images displayed on web browsers that contain visualizations of data or information in ways that aim to aid comprehension of the information they contain.

Infographics can be a great way to educate your audience without resorting to visually uninteresting text blurbs. This is particularly true when a graphic may help to explain a vital piece of data.