Glossary
404 Error
A 404 error is a website status code indicating that a webpage cannot be found on the server. This is typically because the page has been removed or moved, but the old URL hasn’t been redirected to the new location.
404 errors should be monitored for and removed when found, but it’s often tough to catch all of them on large or older websites. Designing a 404 page that apologizes to the user in an amusing way and provides them with some resources to help them find what they’re looking for can be a great way not to lose credibility on your site.
Related Terms
Glossary
Reputation Management
Reputation Management refers to a variety of tasks related to upholding and maintaining a company’s public image. Reputation management tasks can include issuing surveys to assess customer happiness, encouraging company reviews of the company’s customers, and responding to reviews in order to address customer concerns and feedback.
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Glossary
Search Engine Results Page (SERP)
Search Engine Results Pages, or SERPs, are the numerous listings for search engine queries that are not strictly organic results. In a typical Google search, for example, you may see product listings for sale, a local map with business listing and their contact information, a “questions also asked” panel, and more. Getting your site and services listed in these can be a valuable way to increase both traffic and sales.
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Glossary
Black Hat Tactics
Black Hat Tactics refer to a range of practices that increase a website’s ranking with search engines that are explicitly against the rules established by those engines.
One common example is keyword stuffing, which refers to spamming particular keywords on a page in order to try to rank for those topics. This sacrifices the user experience, since the page is not informational or useful, and is merely attempting to trick search engines.
In general, some black hat tactics may increase a site’s ranking temporarily, but will inevitably damage the site’s reputation and effectiveness long-term.
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