Glossary
Black Hat Tactics
Black Hat Tactics refer to a range of practices that increase a website’s ranking with search engines that are explicitly against the rules established by those engines.
One common example is keyword stuffing, which refers to spamming particular keywords on a page in order to try to rank for those topics. This sacrifices the user experience, since the page is not informational or useful, and is merely attempting to trick search engines.
In general, some black hat tactics may increase a site’s ranking temporarily, but will inevitably damage the site’s reputation and effectiveness long-term.
Related Terms
Glossary
Breadcrumbs
Breadcrumbs provide a navigation trail for users on a website. If they’re in a particular sub-section of the website, breadcrumbs allow them to see how they got there and what previous, high-level topic pages they could view as well that link to their current page.
Having a clear breadcrumb structure for a website is important, since it relates to user experience and avoids confusing visitors to your site.
View Definition
Glossary
H1
A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.
View Definition
Glossary
Pay Per Click (PPC)
Pay Per Click advertising is a shorthand for any digital ad platform where you only pay for the number of times users click on your ad. This can be an effective way to ensure that you are not paying for exposure to audiences who won’t be interested in your product or service.
An example of PPC advertising would be a Google search ad.
View Definition