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FAQ

What tools and platforms do you integrate with?

Most major CRMs (Salesforce, HubSpot, Zoho), Google Analytics, Google Ads, Meta Ads, call tracking systems, and custom databases. If your business runs on it, we can probably connect to it. The goal is automated data flow — no manual exports, no spreadsheet stitching.

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Three signals: your site loads slowly on mobile (check Google PageSpeed Insights), your conversion rate has plateaued or declined, or your site doesn't reflect what your business actually does today. A redesign isn't always the answer — sometimes targeted optimization of existing pages produces better results for less money. A free audit will show you which approach makes sense.

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Both, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.

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Initial ranking movement typically appears within 60–90 days. Meaningful traffic growth takes 3–6 months. The compounding effect — where existing content accelerates new content — usually kicks in around month 6. We track and report monthly so you can see the trajectory, not just the snapshot.

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