How does the free consultation work?

Revenue, not clicks. Every campaign is tracked from ad impression through to closed sale. We report on cost per acquisition, return on ad spend, and actual revenue generated — not vanity metrics like impressions or click-through rates. If a campaign isn't profitable, it gets restructured or paused.

We write it. Every piece is scoped against the content architecture — target keyword, search intent, internal linking targets, and angle are defined before writing begins. If your team wants to contribute subject matter expertise, we build that into the workflow. But the research, writing, and optimization are handled.

Both. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.