What should I look for when hiring a digital marketing agency?

Monthly optimization. Performance data flows in from day one — heatmaps, conversion paths, bounce points. That data drives copy changes, layout adjustments, and CTA testing every month. Your site converts better in month six than month one. Same traffic, more revenue.

Laravel for custom applications. WordPress for content-heavy sites that need frequent editorial updates. The platform choice is made during the strategy phase based on what the site actually needs to do — not what's fastest to ship.

Yes. Every site ships with a content management system and training documentation. You can update text, images, blog posts, and basic page content without touching code. For structural changes or new features, that's what the ongoing relationship is for.