FAQ
How is your SEO approach different from other agencies?
Structure, not volume. Most agencies fill a content calendar and publish on schedule. We build content architecture — pillar pages that establish topic authority, supported by focused subtopics that strengthen each other through internal linking. Every piece is mapped before it's written. The structure compounds: each new article makes the existing ones rank higher.
Related Questions
Most projects launch in 8–12 weeks. The first 3–4 weeks are research and strategy — competitor analysis, audience mapping, content planning. Design and development run in parallel after that. You'll see the strategy before signing anything, so the timeline is real before you commit.
Read full answerBoth, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.
Read full answerMonthly, with specific recommendations attached. Not a PDF of charts — a document that says "here's what happened, here's what it means, here's what to do next." If something urgent surfaces between reports (a campaign tanking, a traffic spike worth capitalizing on), you'll hear about it immediately.
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