Do you build custom features or just standard websites?

Yes — when the math works. PPC is worth it if your customer lifetime value exceeds your cost per acquisition by a healthy margin. For a plumber, a $30 click that produces a $5,000 job is excellent. For a $10 product with no repeat purchase, it probably isn't. The free audit includes a breakeven analysis so you know before you spend.

Look for specificity. Any agency can say "data-driven" or "results-oriented." Ask for the mechanism: how do they build content strategy? What happens after a website launches? How do they track ROI on ad spend? Agencies that explain their process in concrete terms — not promises and adjectives — are the ones that actually have a process.

Business intelligence connects your marketing data to your revenue data. Instead of checking five dashboards and guessing what's working, you get one view that shows which channels generate actual sales, which are burning budget, and what to change next month. If you're spending money on marketing, you need to know what it's producing.