How do I know if my website needs a redesign?

Look for specificity. Any agency can say "data-driven" or "results-oriented." Ask for the mechanism: how do they build content strategy? What happens after a website launches? How do they track ROI on ad spend? Agencies that explain their process in concrete terms — not promises and adjectives — are the ones that actually have a process.

PPC generates leads immediately — you pay per click, traffic starts the same day. SEO builds authority over months, then compounds — the traffic is free once you earn the rankings. Running only paid is renting attention. Running both means paid fills the pipeline now while organic builds the asset that produces leads long-term.

Monthly optimization. Performance data flows in from day one — heatmaps, conversion paths, bounce points. That data drives copy changes, layout adjustments, and CTA testing every month. Your site converts better in month six than month one. Same traffic, more revenue.