Glossary
Value Proposition
Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.
Related Terms
Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
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Glossary
Keyword
Keyword is a bit of a misnomer, because it can refer to a word or entire phrase that appears in web searches.
However, in either case, it refers to a word or phrase representing a specific search term and idea. Websites will build strategies to rank for particular keywords that are closely related to their products or services, in order to generate more traffic and leads.
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Glossary
Analytics
Analytics in digital marketing can refer to any type of analysis of data collected from a digital source. Trends and insights from this data can inform business decisions.
Google Analytics is a specific analytical platform, designed to monitor and analyze web traffic. However, there are hundreds of different analytical tools available online, and thousands of types of analysis. Structuring your analysis to focus on the most important data points is key in avoiding confusion.
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