Glossary
User Interface (UI)
User Interface refers to the actual architecture of a site that allows a user to engage with it and navigate it. It is closely related to user experience (UX) but not identical.
Related Terms
Glossary
Agile Development
Agile Development - sometimes simply called Agile - is a project management style that emphasizes quick, iterative changes to a project to maintain flexibility in the project’s parameters and deliverables.
This is often juxtaposed with Waterfall Development, wherein an entire project is completed in stages before any launch happens. Testing and iterating in Agile often happens during development, with the initial launch happening much earlier in the process to get quicker feedback.
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Glossary
Heat Map
An analytical tool that monitors traffic to your website and produces a color-coded “heat” map of user behavior on a site. Areas that are scrolled and clicked more will show up as hotter than others.
This allows you to see how people interact with your site design, and make iterative improvements that generate more engagement with important site elements.
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Glossary
Responsive Web Design
Responsive Web Design is a model in which websites are created with different screen sizes in mind, across device types (desktop computers, mobile phones, tablets). A responsive design will adjust itself in real-time according to the screen size of the device the user is viewing the site on.
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