Glossary
Session (Web Session)
An individual visit to a website. This could consist of a visit to a single page or click throughs to numerous pages on the site, and can also take seconds or hours depending on the user.
Related Terms
Glossary
Style Guide
A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.
Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.
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Glossary
Featured Snippet
The Featured Snippet is a short-form answer to a search engine query that is displayed at or near the top of the page. The search engine attempts to respond to the query and present a succinct answer within the search results themselves, before linking to the webpage that the answer came from.
Crafting web content that aims to be showcased in the featured snippet can be a valuable way of generating traffic for your website.
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Glossary
Responsive Web Design
Responsive Web Design is a model in which websites are created with different screen sizes in mind, across device types (desktop computers, mobile phones, tablets). A responsive design will adjust itself in real-time according to the screen size of the device the user is viewing the site on.
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