RSS

Customer Relationship Management refers to software tools that help to collect, maintain and parse user databases and related information. The most elaborate CRM systems include numerous integrated marketing options that will interface with a company’s database. Popular CRM systems include Salesforce, Hubspot and ServiceTitan.

Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.

Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.

Originally, Above the Fold referred to print newspapers, and described everything on the top half of the front page.

In website design, Above the Fold refers to any elements that are visible at the top of a webpage, usually the site’s homepage, without having to scroll down.

Optimizing the design of your homepage above the fold can be important to make a good first impression and clarify the intent of your website for the user. However, on some mobile-first or app-based sites, other considerations present themselves, since scrolling for the majority of a page’s content is more expected on these platforms.