Lead Generation

Urchin Tracking Modules (UTMs) are additions to a web page URL that provide specific information to marketers, such as what site the user came from and what marketing campaign the visit should be attributed to.

These are useful in tracking ads to determine metrics like return on investment (ROI).

A Viewport is the visible area of a webpage. The viewport for a mobile device will be smaller than a desktop screen, and there is considerable variance within device types as well.

Websites need to be responsive to account for differing viewport sizes to avoid massive visual errors and user frustration, which is why responsive web design is so important.

Refers to both the front end (what the user sees on a website) and back end (processing, data storage, etc.) of a website. Full stack developers are those who work in design environments for both front- and back-end projects.