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LeadFlask

Glossary

Engagement Rate

A measurement of how involved your audience is, either holistically or for an individual ad or ad campaign. Depending on the marketing channel and ad being analyzed, a variety of metrics can be considered to determine engagement rate. It is used most frequently to analyze social media marketing.

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Glossary

Reputation Management

Reputation Management refers to a variety of tasks related to upholding and maintaining a company’s public image. Reputation management tasks can include issuing surveys to assess customer happiness, encouraging company reviews of the company’s customers, and responding to reviews in order to address customer concerns and feedback.

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Glossary

Minimum Viable Product (MVP)

A Minimum Viable Product (MVP) is a term most often used in product development in business. It refers to the least a particular product needs to do in order to be usable by its intended user.

The purpose of the MVP is to create a usable product and get feedback on it immediately, before additional features are added. This can reduce development time by identifying flaws in a product early in the development process.

This can also relate to web-based applications, which often have non-core features that are not needed for the product to work well for a majority of its users.

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Glossary

Guest Blog

Blogs written by a third-party organization or individual for a website on a specific topic. Guest blogs usually come with the expectation that the writer’s organization is linked and/or mentioned within the article or author biography. This provides a passive benefit for the writer to promote their efforts elsewhere, while also providing relevant information for the site’s readers.

Depending on the policies of the publishing site, the blogs may be subject to editorial review.

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