Glossary
Digital Marketing
Refers to any form of communication that uses the internet or other forms of digital communication. This can include numerous marketing channels across a broad array of platforms, software tools, and personal devices.
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Glossary
Navigation
Navigation refers to how users use your website, and the paths they take to arrive at various pages. Streamlining navigation to promote easy use of your website can be important, and help users to find relevant information more quickly.
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Glossary
Cookie
In web terms, cookies are small chunks of data placed on our computer by websites when you visit them. These data chunks are generally harmless, but can be used to track user information and “remember” you when you revisit a website. They’re important for tracking user data on a website and making changes to improve the user experience.
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Glossary
B2C
B2C stands for Business to Customer, and refers to products or services sold directly to individuals who are the users of the product. Major retailers for things like clothing and hobby goods are examples of B2C businesses.
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