Glossary
Cost Per Lead
Cost per lead is a model wherein companies pay a third-party service to provide leads for their business. This may be on an ad hoc basis or in a subscription model, with varying rates for different volumes and types of leads.
Related Terms
Glossary
Hero
In the context of web design, the Hero area (sometimes used as “Hero Image” as well) refers to the primary spread on a webpage, usually the site’s homepage, at or near the top of the screen and generally just below the navigation menu.
Your hero area should be the most visually prominent area of the page, and also have the most immediate, actionable information for the user to your site.
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Glossary
Site Speed
Refers to the speed at which the elements on a web page load. Site speed relates to ease of use, and is also a metric used by search engine algorithms in determining site health.
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Glossary
Sitemap
A structured file that catalogs and organizes a website, for easy, readable access by search engines.
A sitemap should be submitted to major search engines when you create a site, and also any time you have large-scale restructuring of the site. New sitemaps do not need to be generated every time a new page goes live. These will usually be crawled by search engines and added to the number of indexed pages on a site.
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