Content Marketing

In general, an algorithm is a set of instructions that is assigned a specific analytical task. It most often applies to mathematics and computer science.

For websites and digital marketers, algorithms refer to the many programs designed to analyze and assess either a website, individual digital elements, or user behavior on a site. Based on this data, the algorithm could then be designed to rank a website, list a web element as a search result, or suggest content to a user, such as on Youtube or Facebook.

Pillar Pages are core pages on a website that comprehensively cover a particular topic. Often, these pages are thousands of words long, and contain a trover of information and resources related to the core topic.

This can help both the page and the site as a whole rank in search engines for a specific topic.

Alt Text is used to describe images on your website. This relates mainly to accessibility issues on websites. If images on your site fail to load, the alt text can still be displayed that will provide visual context for the user.