Brand Identity

A Wireframe is a visual outline of a web page or web element. In a design sense, it’s intended to provide a sketch of the eventual live design. It can be easier and quicker to make design adjustments at this stage, so that you avoid costly and lengthy adjustments to more complicated web elements later in the design process.

The number of times an ad is clicked compared to the number of impressions it has. Stated differently, clickthrough rate is the ratio of views to clicks. Monitoring clickthrough rates on digital ad campaigns and email sends, for example, can lead to insights that will improve future campaigns.

The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.