Back End Development

Minification refers to the reduction in file size for website elements.

The purpose of this is to reduce the load time of your website, which can increase when it has to load large files. This is better for the visitors to your site, and is also preferred by search engines, which will often base rankings on page load times.

In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.

In web terms, crawling refers to minimally invasive programs that scan webpages and entire websites to catalog their content. Websites should be crawlable and easily interpreted by these programs so that your site is properly represented on search engines like Google and Bing.