What does the working relationship look like day-to-day?

Business intelligence connects your marketing data to your revenue data. Instead of checking five dashboards and guessing what's working, you get one view that shows which channels generate actual sales, which are burning budget, and what to change next month. If you're spending money on marketing, you need to know what it's producing.

Yes. Every site ships with a content management system and training documentation. You can update text, images, blog posts, and basic page content without touching code. For structural changes or new features, that's what the ongoing relationship is for.

Monthly, with specific recommendations attached. Not a PDF of charts — a document that says "here's what happened, here's what it means, here's what to do next." If something urgent surfaces between reports (a campaign tanking, a traffic spike worth capitalizing on), you'll hear about it immediately.