Articles

A user persona or buyer persona is a powerful tool to help you target your messaging. Leadflask helps small businesses to create personas as part of digital marketing and website campaigns.

A quick summary of what to expect when working with Leadflask to enhance your digital presence through website and marketing initiatives.

Digital marketing includes numerous online channels and platforms. A strong digital marketing strategy incorporates these into a focused, consistent whole.

Guide to creating an amazing content marketing plan, from research and ideation to execution across relevant media channels.

Domain authority is an aggregate score that tracks several website metrics and can measure your website’s overall SEO health. Learn strategies for increasing domain authority and gaining web traffic as a result.

Good storytelling should be at the cornerstone of a brand’s content marketing. Here’s how to create a great brand story that delivers results for your business.

User Interface (UI) Design focuses on the look and feel of a site, and how users interact with the visual and text elements on a site. We explore some principles of good UI design in this article.

Worklife can be cumbersome no matter how much you enjoy the team around you. Team-building exercises and getaways are a great way to release the tension in the office. Unless you cook fish in the shared microwave, you can hang back.

Search engine optimization, or SEO, refers to a variety of techniques used to help websites rank in search engine results. We discuss common SEO terms and techniques.

If you have ever opened a marketing email, text, or seen an ad on social media, then I am confident you've seen these words. What are some terms that make you feel... icky?

This guide will walk you through what you can do on your site pages to rank higher on Google in 2022.